But the rest of the world has also discovered the pleasures of coffee and the specialty segment in particular knows that it’s not just about drinking it.  It’s about sharing the experience with a fellow coffee lover or understanding that the beverage in your cup is one of the last links in a chain stretching across oceans and continents, with the bean that gave rise to it having perhaps been born in one of the majestic mountain valleys of southern Ethiopia, nurtured by workers whose lives are utterly intertwined wih the crop they lovingly grow.